[Photos+Videos]: Locko Becomes Hennessy Brand Ambassador As He joins Universal Music Africa

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This is just a sign that Cameroonian music is going global, After becoming the second artist (after Tenor) to be signed by a Major Label; Universal Music Africa, Cameroon’s vocalist Locko bags his first endorsement deal with cognac brand Hennessy.

The details of the deals have not been made available to the public.

“I am very thankful for all your support & I’m glad to announce you that I’m the new Brand Ambassador of HENNESSY  and I am an artist under Universal Music Africa,” the singer wrote on Instagram as he shared a picture of him during the Press Conference. He also announces the coming of his second album titled – Cloud Nine –

 

Locko, whose full name is Charles Arthur Locko Samba, is one of Cameroon’s most consistent artists with a number of hit songs and album(s) that have seen him experiment with RnB, Afrosoul, Afropop, and afrobeat.

The deal is the beginning of a partnership between alcoholic beverage industry and the entertainment industry.

Hennessy Cameroon will hope to access Locko’s popularity in Cameroon’s music scene to attract more patronage for the brand.

It is very possible that it is Locko’s consistency as a musician that influenced Hennessy’s decision to choose him as an ambassador – the brand itself being a consistent choice for cognac lovers in Cameroon.

Below are some Photos from the event

Locko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy
Locko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy
Locko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy
Director of Hennessy Cameroon
Locko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy
C.E.O. of Universal Music Africa

Locko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy

Locko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy
Locko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy

WhatsApp Image 2018-06-29 at 18.24.41 (2)Locko Signs with Universal Music Africa and Bags and Endorsement Deal with HenessyLocko Signs with Universal Music Africa and Bags and Endorsement Deal with HenessyLocko Signs with Universal Music Africa and Bags and Endorsement Deal with Henessy

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1 COMMENT

  1. […] A brand ambassador is a person who represents a brand and embodies the company’s image in every way. This person promotes the company and its products and creates a positive image for the brand. Some years back it was usual to see a top Cameroonian celebrity been offered an endorsement deal but today celebrities like Mr. Leo, Tenor, Daphne, X- Maleya have been signed as brand ambassadors for major brands. Locko was recently signed as brand ambassador for the international Cognac Brand – Hennessy. […]

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